Europe Asia News

President Stubb announced that Finland has been ranked the world’s happiest country for the ninth consecutive time and has risen from 7th to 5th place in the global brand index.

Stubb noted that the reasons behind this success are frequently asked and said: "I don’t think there is a magic formula, but having a society that strives for freedom, equality, and justice helps."

Stubb emphasized that at the core of all this are a welfare society, a strong education system, a sense of security, and a close connection with nature, adding: "There is no such thing as a perfectly happy society, but providing certain basic elements that enable us to live meaningful lives and help others guides us in the right direction."