Europe Asia News

According to Ainaz Khairullina, Senior Director of Financial Institution Ratings at the National Rating Agency (NRA), this year's results may exceed 15 trillion rubles, and e-commerce growth may continue, including due to stagnation in offline sales.

Khairullina said, "However, the growth of online commerce usually leads to cheaper products thanks to an increase in the number of online sellers and marketplaces, increased competition, and cost savings (rent, staff, etc.). At the same time, marketplace algorithms often change prices depending on demand, which can cause sharp fluctuations."

IPM Consulting Managing Partner Anastasia Vladimirova told Izvestia that the increase in the share of online sales could significantly affect product pricing.

Vladimirova explained, "At the same time, in light of growing online sales, product costs may change unpredictably because, on one hand, increased competition between online stores and marketplaces helps reduce prices by optimizing logistics, lowering retail space rental costs, and automating processes. But on the other hand, with such a growing share of online, all this can lead to price increases in certain product categories, as these categories may logically be under pressure from rising demand. This situation can be observed especially in high-dynamic segments such as food or digital products."